When commissioning a FJM Custom Rocking Horse, personal expression is limited only by the imagination. Customers are encouraged to take time deciding upon the details of their horse, from the emotional content expressed to color with the same attention as the craftsman who builds it.

The indulgence of designing a horse along with the trappings is an experience each FJM Custom Horse owner is able to enjoy and savor. As a result, there will never be two FJM Custom Horses that are identical. Each one is an individual and unique statement of personal choice.

Consideration of a theme could be paramount to the design process. Whether your taste is for a civil war cavalry mount or a knight's steed, Pegasus to a classic Victorian rocking horse. What horse would be the rider's dream? What horse connects to your family's past? What is your greatest carousel horse memory? With eyes closed and thoughts allowed to wander, what do you see?

Having a theme as a springboard for the design process rather than the sole factor, allows the owner and the artisan to collaborate, creating an individual expression suited to the rider.

One of the great joys of having a custom object created for you is the relationship you the patron have with the artist, and consequently, the object made. During the production of your horse, each owner will be able to keep abreast of the progress made with a personal page of copy-written images posted on-line and accessible only to you during the course of production.

Each FJM Custom Horse consists of many pieces of wood joined together, rather than a single huge block of wood. This is done to help orient the wood grain so mechanical stresses are best handled by the wood. Additionally, very large pieces of wood are more prone to "chequeing" or cracking. The methods of joinery implemented are time-proven techniques historically utilized in the construction of fine furniture, and post and beam architecture. These ways of jointing wood allow for the greatest strength and flexibility in the structure, which equates to more creative possibilities for design.

Each horse will bear a maker's mark as well as a bronze plaque fixed to the base, stating the animal's name, the owner's name and the year created. An Certificate of Authenticity from Francis J. Mormon Custom Rocking Horse will be provided to certify provenance.